The new generation of lifestyle pioneers
H12 is a privately owned business development and investment company. We specialise in consumer and lifestyle sectors, with focus on building authentic brands with a strong purpose.
H12 blends strategic insight with cultural awareness to build brands that go beyond commerce. Our model is collaborative, long-term, and value-driven—fueling ventures through smart capital, hands-on guidance, and a global network of expertise.
We focus on clarity, originality, and momentum—and we partner with founders who are not just building businesses, but shaping perspectives. We look for people with strong ideas and the conviction to see them through, and we bring the structure, experience, and creative thinking to help those ideas scale with intention.
We know what it takes to start something from nothing—and how to scale it without losing what made it meaningful. Our method is simple: stay close. From strategy to storytelling, hiring to product, we work alongside founders where it counts—not from a distance.
At H12, we take an active role in everything we build—from early product thinking to team structure, creative direction, and global expansion. We work shoulder-to-shoulder with founders, not from the sidelines.
We don’t believe in fast exits or surface-level involvement. We build with care, ambition, and a clear point of view—shaping ventures designed to lead for the long run.
Rains is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity.
ALIS sets off by honouring the rich cultural brand heritage, while simultaneously taking vast steps into a zeitgeist where social aspects and real craftsmanship are core value drivers bringing ALIS back to the culture.
Pedestal is a Danish interior brand that creates colorful design items to elevate interior design. Deeply rooted in the Scandinavian design tradition, our products reflect our commitment to quality, functionality, and simplicity.
Latest news
ALIS Flagship Store
The ALIS comback continues as we are now ready to present our new Copenhagen store, located in the heart of Copenhagen, Denmark. The new retail space intend to serve as a creative hub and brand touch point, and will once again offer ALIS a physical link to the city that was integral to its evolution.
Explore ALIS storeForever
To look back is to learn. To look ahead is to dream. Today is to experience. The story of our intimate Autumn—Winter 2025 show. Dedicated to lasting resilience and relentless creativity. Brought to life in our new headquarters.
Explore the show
RAINS Headquarters
Five years in the making. A mass of glass, steel, concrete, and Nordic pine, created in collaboration with architecture firm, Sleth. A spaceship of focus perched on the hills surrounding Denmark’s second largest city. Rains’ headquarters is a reflection of both its history and ambition. Seats still to be filled, icons to be created. Very soon, it will become the location for Rains’ tenth runway show.
Explore Rains Forever
MATTER and SHAPE
MATTER and SHAPE (2025) powered by Pedestal. From March 7th to 10th, Pedestal attended MATTER and SHAPE (2025) as a partner, furnishing the design salon with TV stands and Power products - providing power to all visitors including all exhibitors.
Explore MATTER and SHAPE
ALIS Runway AW25
This new era celebrates a rich cultural heritage while boldly stepping into a zeitgeist where social connection and true craftsmanship drive value. Rooted in authenticity, this Copenhagen streetwear staple is now ready to make its mark on the world.
Explore Comeback Culture